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 Rather than asking (some would say bugging!) partners for giveaways every time we do a sweepstakes or have a promotional giveaway at an event, this year we are asking partners up front for blocks of tickets or room nights or meals – whatever amount partners are willing to allot for us to use in the many promotions we do during the year.
This inventory will help us plan what we can do for our partners – and it will help them plan, too. Partners won’t get unexpected calls requesting giveaways throughout the year.
It Works Like This:
Let’s say property X contacts Jackie (see below) and allots the TDA 10 room nights to use between now and the end of our fiscal year (June 30). In March, we have a sweepstakes that calls us to use four of the room night allotments. We would use these four, mark it in our inventory, and contact the property X owner to let him or her know we have used four room night allotments.
We will work with each partner to either create winner certificates as giveaways occur, or to hold in advance a batch of giveaway certificates (or tickets, as the case may be) for you.
Whenever a giveaway occurs, not only is property X owner getting publicity, but if leads are generated from the giveaway, those would also go to the property owner.
A Couple of Notes:
Giveaways would need to be good for at least 12 months from the date they are allotted. So even if property X owner gives us 10 room nights to give away between now and June 30 – if someone wins them in March, they would need at least 12 months from that March to use them.
This promotional giveaway inventory will not be used in wedding/trade shows – that is a separate program.
For questions, contact Michelle or Crystal at: 828-245-1492 or michelle@rutherfordtourism.com or crystal@rutherfordtourism.com
To place your giveaways in our inventory, contact Jackie at: 828-245-1492 or jackie@rutherfordtourism.com
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